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The recent Leader’s Summit on Climate in 2021 convened by U.S. President Joe Biden painted a dark picture ahead. In response, various leaders pledged their respective country’s resolve to fight the evils of excessive carbon footprint and other ways we’re sabotaging the planet.
What has become increasingly clear in that summit is we need all the hands we can get. Denmark, for one, revealed its technology mission aimed at decarbonizing the global shipping sector. Well, that should be notable enough. The Home of the Vikings is, in fact, the home of the biggest container shipping company, Maersk Line, which boasts over 600 ships. Overall, the Danes control about 2,100 merchant ships and rank as the fifth largest country in commercial shipping.
And as a corporate citizen, you may ask yourself: Does it pay to take part in this eco-friendly fight? Well, the resounding answer should be yes. But in business, it all boils down to tangible things. Thus, we’re showing you five concrete ways how helping Mother Earth can move the needle for your business success.
Employee Health
Simply put, when your employees get sick, how will your company run? In the age of the virus, you should know that by now. The problem with sickness is it’s bound to hound a nutrient-deprived body. When the body’s immune system drops, all sorts of pathogens could easily enter and take control of the body — COVID-19 including.
A glorious example here is your cafeteria. When you give employees have access to “greener” foods, it means you’re promoting better health for everyone. With healthier employees, absences because of sickness dips.
But it doesn’t just come from the food intake. The working environment can also affect the health of your employees. When you use machines that use fossil fuel (e.g., gasoline, methane), you bring about exposure to excessive carbon dioxide. That can, in turn, give several health issues to our employees. Some of them include:
- Dizziness
- Headaches
- Difficulty breathing
- Restlessness
- Increased heart rate
- Elevated blood pressure
Relying on alternative eco-friendly power such as solar not only means you help Mother Earth, but it also means you help your productivity rise in the long run. Being in touch with solar energy companies is, therefore, a wise business move. It keeps your workers healthy, safe, and productive.
Consumer Marketability
There’s a major shift in global thinking these days. Not only have activist leaders such as Greta Thunberg exposed society’s ecological ills, but the effects of a polluted planet (e.g., global warming) are increasingly being felt all around the world. What that means is being eco-friendly is within the radar of most consumers today. And that trend alone helps boosts your bottom line.
Imagine if people know you’re an eco-friendly company. You have greater marketability for your brand compared to those who don’t even care about the planet. By putting all your eco-friendly practices on your product label, you raise your brand a notch or two higher in the eyes of your buyers. In short, you increase your sales.
Business Opportunities
As governments gear themselves to be as eco-friendly as possible, you don’t want to miss the bus just because your business is not concerned about these things. Being sustainable is more than a mere buzzword. It’s a concern American governance wants to incorporate.
So, if you’re planning to secure a government contract, be it a local or a federal one, offering a plethora of eco-friendly services and/or products can give you greater leverage to close these deals. In effect, you increase your chances of boosting your business.
On the other end of the spectrum, not being eco-friendly could press you hard big time. Governments, local and federal, are increasingly choosing businesses with eco-friendly processes. Thus, you put yourself at the top of the heap when you walk the talk and ensure environmentally-friendly methods are being practiced in the workplace. In this regard, know how to meet federal guidelines for your product and/or services.
Federal Tax Incentive
Let’s not forget how much money you save when you care for Mother Earth. As you may know by now, the EPA requires manufacturers to follow strict regulations to prevent pollution. But there’s a big upside to rolling environmental practices for your business. You can avail of tax incentives both from the state and the federal end.
Higher Profits
At the end of the day, it’s all about generating profits. By ensuring your workers stay as healthy as can be, you gain greater productivity. That’s a big plus for you. Put in the mix better branding and better business opportunity for you, not to mention lesser taxes, and you know it pays to be eco-friendly.
Taking Mother Earth into consideration is therefore giving your business huge dividends in the long run. A little math should tell you that.
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